REBE - patching up fashion
The work for REBE concluded in envisioning on how we can bring strength to consuming second hand. The new-found slogan "Patching up fashion" focused on providing a solution to extreme overconsumption. The brand defined its energetic spirit and willingness to change.
2024 SERVICES COLLABORATORS
Relaunch
Print Materials
Pitch Presentations
Client/Ads
Finley Drews
PATCHING FASHION
Patches to show individuality. Each purchase like a patch on a hole - a symbol of unity. At the same time, a sign of identification:
Everyone is a part of something greater.
REBE is a student project now funded by the German startup help, paving its way through the competitive startup culture. Part of the work was also a series of pitch decks for investors. The REBE website launched end of October 2025.
PATCHING FASHION
The idea behind patches came from childhood memories. Different shapes, colors and prints decorated pants sweaters and everything that was in need of fixing. That is REBE's self proclaimed mission: Fixing each piece of clothing. The REBE logo, based on '80s fonts, features round, almost circular waves and irregular spacing between individual letters. The slightly slanted hairlines in the "e" embody dynamism, emanating from a youthful lightness.
![AdobeStock_327612433 [Converted] Large.png](https://static.wixstatic.com/media/76ba83_ead4fd1eb3864eba88b76d3aba43cb1f~mv2.png/v1/crop/x_0,y_2,w_1279,h_912/fill/w_980,h_699,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/AdobeStock_327612433%20%5BConverted%5D%20Large.png)
ON-GOING JOURNEY
The brand's digital presence should always present the goal of a joyful state of mind. REBE addresses the world's problems, but focuses on empowerment and positive influence on the environment.
And it does so with ease and a stress-free alternative. Making fashion better. REBE is in continous developement growing into a larger more influential online search engine. The best of luck!
ON-GOING JOURNEY
